Fredricks Winning Words for Raising Money

1. Auflage 2013
ISBN: 978-1-118-63410-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: 0 - No protection

E-Book, Englisch, 52 Seiten, E-Book

Reihe: J-B Short Format Series

Many people hesitate to ask for money because they are searchingfor the perfect words to use.
From Laura Fredricks (the author of bestselling book TheASK) comes Winning Words for Raising Money, a newresource for anyone who is tasked with the nerve-wracking job ofasking for money for themselves, their nonprofit orbusiness. Winning Words focuses like a laser on the onecrucial element that can make or break a carefully planned approach- finding the right words and saying them at the righttime.
Winning Words will help you feel positive, charged up,enthusiastic, and empowered to find your individual asking wordsand know the right time to deliver them. As Fredricks explains,finding the right words takes concentration, presence, and focusbecause you have to take into consideration the words you arecomfortable with as well as the words that will resonate with theperson or people you are engaging. Rather than offering acookie-cutter method, this piece is designed to help you tailor apersuasive approach that will get results. Winning Words isfilled with more than 60 winning phrases from which to choose and10 exercises that can help you define your individual style. Onceyou complete the exercises you will have your own hand-tailoredasking play book that can be put into action immediately.
Winning Words' five-step process includeseverything you need to know in order to let the words and your ownpersonality lead you to fundraising success. Sprinkled throughoutare illustrative examples that clearly show how to put money inyour hands if you follow and apply each of the five steps.
About the Jossey-Bass Short Format Series
Written by thought leaders and experts in their fields, piecesin the Jossey-Bass Short Format Series provide busy, on-the-goprofessionals, managers and leaders around the world withmust-have, just-in-time information in a concise and actionableformat.

Autoren/Hrsg.

Fredricks, Laura

Inhaltsverzeichnis

Introduction 1
The Five-Step Process
1 Step One: Know Exactly What You Want 5
2 Step Two: Prepare Your Conversation 13
3 Step Three: Deliver With Confi dence 19
4 Step Four: Clarify the Response 27
5 Step Five: Plan Your Next Move 35
Conclusion 41
About the Author 4