Frank / Roehrig / Pring Code Halos

How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
1. Auflage 2014
ISBN: 978-1-118-89170-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

Harness "Code Halos" to gain competitive advantage in thedigital era
Amazon beating Borders, Netflix beating Blockbuster, Applebeating Kodak, and the rise of companies like Google, LinkedIn, andPandora are not isolated or random events. Today's outliers inrevenue growth and value creation are winning with a new set ofrules. They are dominating by managing the information thatsurrounds people, organizations, processes, and products--whatauthors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos.This is far beyond "Big Data" and analytics. Code Halosspark new commercial models that can dramatically flip marketdominance from industry stalwarts to challengers. In this new book,the authors show leaders how digital innovators and traditionalcompanies can build Code Halo solutions to drive success. Thebook:
* Examines the explosion of digital information that nowsurrounds us and describes the profound impact this is having onindividuals, corporations, and societies;
* Shows how the Crossroads Model can help anticipate and navigatethis market shift;
* Provides examples of traditional firms already harnessing thepower of Code Halos including GE's "Brilliant Machines," Disney'stheme park "Magic Band," and Allstate's mobile devices andanalytics that transform auto insurance.
With reasoned insight, new data, real-world cases, and practicalguidance, Code Halos shows seasoned executives,entrepreneurs, students, line-of-business owners, and technologyleaders how to master the new rules of the Code Halo economy.

Autoren/Hrsg.

Frank, Malcolm

Roehrig, Paul

Pring, Ben

Inhaltsverzeichnis

Disclaimer v
Acknowledgments vii
Introduction: The Value of the Virtual 1
Part I: Digits Over Widgets: The Next Age of Business andTechnology
Chapter 1: "Will It Happen to Us?" 9
A Trillion-Dollar Opportunity or an Extinction Event
Chapter 2: The Personal Code Halo: 16
Press "1" for the Real You
Chapter 3: The Five Business Code Halos: 28
Connecting Customers, Products, and Organizations
Chapter 4: The Anatomy of a Winning Code Halo Solution 38
Chapter 5: The SMAC Stack: 56
The New Technology of Code
Chapter 6: The Pattern of Digital Disruption: 70
The Crossroads Model
Chapter 7: The Code Halo Economy: 85
The Economics of Information
Part II: Four Principles for Success in the Code HaloEconomy
Chapter 8: Delivering Beautiful Products and Experiences 102
Chapter 9: Don't Be Evil 2.0: 117
Earning--and Keeping--Trust in a Transparent World
Chapter 10: Manage Your Career Based on Code: 145
Winning in the Wirearchy
Chapter 11: Make IT Your Halo Heroes: 158
Transform Your Technology Organization
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization: 176
Sense, Innovate, and Prepare to Pilot
Chapter 13: Create a Spark: 194
Pilot Your Best Code Halo Solutions
Chapter 14: Enrich and Scale at Internet Speed: 210
Turn a Spark into a Blaze
Conclusion: Winning in the New Code Rush 224
Notes 228
Photo Credits 237
Index 238

Über Autor(innen)

MALCOLM FRANK is the Executive Vice President of Strategyand Marketing at Cognizant, a leading Business and Technologyconsulting firm with over 175,000 employees. He has over 25 yearsof experience consulting on IT-based strategy with organizationsaround the world. He is a graduate of Yale University.
PAUL ROEHRIG is the Global Managing Director ofCognizant's Center for the Future of Work. He was previously aPrincipal Analyst at Forrester Research and held multiple roleswith Hewlett Packard. He is a graduate of the University of Floridaand has a doctorate from Syracuse University.
BEN PRING is the Director for Cognizant's Center for theFuture of Work. He was previously a Research Vice President atGartner. In 2008 he won Gartner's prestigious annual ThoughtLeadership award. He has a philosophy degree from ManchesterUniversity.