Buch, Englisch, 238 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 371 g
Exploring the Cognitive Dimension
Buch, Englisch, 238 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 371 g
Reihe: Routledge Studies in Marketing
ISBN: 978-0-367-33902-9
Verlag: Routledge
The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction.
The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1. Speaking of Addiction 2. Temporal Preference 3. Consumption and Addiction 4. Psychological Explanation: Intentional interpretation 5. Psychological Explanation: Cognitive interpretation 6. Conclusion