Fox The Game Changer

How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen
Erscheinungsjahr 2014
ISBN: 978-0-7303-0766-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 232 Seiten, E-Book

Use the science of motivation with the power of game design tounlock motivation and drive progress in your organisation.
There are two conventional ways to approach motivation: setgoals and try to change attitudes and beliefs (which takes a lot ofpersonalised effort); or develop incentives and rewards to inspireeffort (which takes a lot of money).
This book shows you how to take a third new approach -designing the work itself to be inherently motivating.
Combining the best elements of three distinctfields--motivational science, game design, and agilemanagement--this book shows you how to positively influencebehaviour through better work and project design.
This game changing book:
* Gives you a refreshing science-based approach to the classicchallenge of motivation in the workplace
* Is ideal for any leader or manager looking to take theirworkplace culture in a new direction
* Includes practical advice for creating highly productive,motivated and innovative teams
* Is written by a motivation strategy and design expert whoconsults on leadership and change management to a wide range ofclients - from the executives of multinational organisations,through to the directors of switched-on startups.
The Game Changer will show you how to unlockcreative, productive and collaborative work. It isthe perfect resource for forward-thinking leaders inorganisations and teams focused on crafting a work culturethat gets the best out of their people.

Autoren/Hrsg.

Fox, Jason

Inhaltsverzeichnis

About the author xi
Acknowledgements xiii
The big question: How do you motivate people to do great work? xv
How to use this book xxiii
Part I: The motivation savvy-up
1 A most alluring motivational folklore 3
2 An imperative for change 23
3 And yet . . . the big motivation gap 47
Part II: Getting your game on
4 The root of all game-changing hacks 79
5 Get your head into the game 97
6 A model game changer 123
Part III: Changing the game
7 Lift your game 141
8 Change the game 163
9 You, the game changer 189
Index 193

Über Autor(innen)

Dr Jason Fox is a global authority on motivation strategy anddesign, and he's on an epic quest to liberate the world frompoorly designed work.
After sneaking into the Ivory Towers of academia and levellingup with a PhD in record time, Jason now works with forward-thinkingbusiness leaders, showing them how to use the best elements ofmotivation science and game design to influence behaviour, driveprogress and make clever happen.
He has advised on motivation strategy, change management andgood gamification design to a range of organisations -- frommultinational companies like PepsiCo, Gartner and Toyota; to thebig banks, universities, mining, telecommunication andpharmaceutical companies; right through to grassroots educationalorganisations and savvy startups.
Jason lives in Melbourne, Australia, the hipster capital ofbeards and good coffee. When not gallivanting around the worldspeaking at events (as the science-based alternative to thefist-pumping rah-rah motivational corporate speakers) or immersedin game-changing work with clients, Jason enjoys partaking inextreme sports like reading, coffee snobbery and fruitninja.