Constructing the Persuasive Portfolio

The Only Primer You'll Ever Need
1. Auflage 2016
ISBN: 978-1-138-86096-4
Verlag: Taylor & Francis Ltd

Buch, Englisch, 260 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 930 g

Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.

You will learn how to:

-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats

As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

Zielgruppe

Professional, Professional Practice & Development, and Undergraduate

Autoren/Hrsg.

Fletcher, Margaret

Fachgebiete

• Geisteswissenschaften Architektur Gestaltung, Darstellung, Bautechnik
• Geisteswissenschaften Design Buchgestaltung
• Geisteswissenschaften Architektur Architektur: Berufspraxis
• Geisteswissenschaften Design Typographie, Illustrationskunst, Werbegraphik

Inhaltsverzeichnis

Introduction. 1. The Work Before the Work 2. Designing the Portfolio Systems 3. Designing the Graphic Layout 4. Determining Portfolio Format 5. Case Studies Index. Acknowledgments. Illustration Credits

Über Autor(innen)

Margaret Fletcher is an assistant professor of architecture in the College of Architecture, Design and Construction at Auburn University in Auburn, Alabama, USA.