Twitter for Dummies

3rd Revised Auflage
ISBN: 978-1-118-95483-6
Verlag: Wiley

Buch, Englisch, 320 Seiten, Format (B × H): 187 mm x 233 mm, Gewicht: 425 g

A fully updated new edition of the fun and easy guide to getting up and running on Twitter

With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.
- Fully updated to cover all the latest features and changes to Twitter
- Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications
- Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services
- Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Autoren/Hrsg.

Fitton, Laura

Hussain, Anum

Leaning, Brittany

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media

Inhaltsverzeichnis

Foreword xiii

Introduction 1

Part I: Twitter? Like Birds Do? 7

Chapter 1: Getting Started with Twitter 9

Chapter 2: Welcome to the World of Twitter 19

Chapter 3: A Tour of the Twitter Interface 39

Chapter 4: Using Twitter Wherever You Think Best 57

Part II: Finding Your Flock 67

Chapter 5: So How Do I Start Twittering? 69

Chapter 6: Who’s Using Twitter 89

Part III: Twittering in High Gear 105

Chapter 7: How to Tweet Like Tweeps Do 107

Chapter 8: Improving Your Twitteracy 119

Chapter 9: Flaunt Your Feathers with Photos and Videos 137

Part IV: What’s the Point? Using Twitter to Your Advantage 149

Chapter 10: Finding Your Tweet Voice 151

Chapter 11: Twitter for Business 169

Chapter 12: Twitter and the Evolving Media Landscape 191

Chapter 13: The Social Side of Twitter 209

Chapter 14: Changing the World, One Tweet at a Time 227

Part V: The Part of Tens 243

Chapter 15: Ten Tweets to Send Today 245

Chapter 16: Ten Cool Ways to Use Twitter 253

Chapter 17: Ten Twitter Tools and Services 261

Chapter 18: Ten Resources for Twitter Glory 267

Glossary 273
Index 281

Über Autor(innen)

Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store oneforty.com and sold it to HubSpot. She’s now Inbound Marketing Evangelist for Hubspot. Anum Hussain speaks to thousands on how to effectively use social media - in classrooms, at conferences and even alongside Twitter’s Small Business Team. Brittany Leaning writes about social media strategy for HubSpot’s 1.6 million readers and has managed accounts for several well-known brands.