Consumer Research Methods

Four-Volume Set
ISBN: 978-1-4462-0850-2
Verlag: SAGE PUBN

Buch, Englisch, 1680 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 3224 g

Reihe: Sage Benchmarks in Social Rese

Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.

Autoren/Hrsg.

Fitchett, James

Davies, Andrea

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik

Inhaltsverzeichnis

VOLUME ONE: BASIC CONCEPTS IN SOCIAL COGNITION
A Brief History of Morris the Cat - Morris Holbrook
Roots of Marketing and Consumer Research at the University of Chicago - Sidney Levy
Consumer Culture Theory (CCT) - Eric Arnould and Craig Thompson
Twenty Years of Research
Remembering Motivation Research - Mark Tadajewski
Toward an Alternative Genealogy of Interpretive Consumer Research
Cultural Influences on Representations of the Consumer in Marketing Theory - Pauline MacLaran, Margaret Hogg and Alan Bradshaw
Consumer Psychology Annual Review of Psychology - Alice Tybout and Nancy Artz
Beyond Incommensurability? Empirical Expansion on Diversity in Research - Andrea Davies and James Fitchett
Grounded Theory, Ethnography and Phenomenology - Christina Goulding
A Comparative Analysis of Three Qualitative Strategies for Marketing Research
Consuming Morality - Richard Wilk
Positivism and Paradigm Dominance in Consumer Research - Shelby Hunt
Toward Critical Pluralism and Rapprochement
Truth in Marketing Theory and Research - George Zinkhan and Rudy Hirschheim
An Alternative Perspective
The Reconciliation of Humanism and Positivism in the Practice of Consumer Research - Timothy Heath
A View from the Trenches
Qualitative Research in Marketing - Evert Gummesson
Road Map for a Wilderness of Complexity and Unpredictability
Analysis and Interpretation of Qualitative Data in Consumer Research - Susan Spiggle
The Perils of N = 1 - William Wells
Experimentation in the 21st Century - Russell Winer
The Importance of External Validity
Rhetorical Issues in Writing Interpretivist Consumer Research - Margaret Hogg and Pauline Maclaran
VOLUME TWO: TOPICS IN SOCIAL COGNITION: SELF, ATTRIBUTIONS, HEURISTICS AND INFERENCES
Measuring the Quality of Relationships in Consumer Services - Keith Roberts, Sajeev Varki and Rod Brodie
An Empirical Study
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment - David Gerbing and James Anderson
Index Construction with Formative Indicators - Adamantios Diamantopoulos and Heidi Winklhofer
An Alternative to Scale Development
Status Consumption in Consumer Behavior - Jacqueline Eastman, Ronald Goldsmith and Leisa Reinecke Flynn
Scale Development and Validation
Consumer Perceived Value - Jillian Sweeney and Geoffrey Soutar
The Development of a Multiple-Item Scale
Combating Scale Proliferation - Gordon Bruner
Consumer Lifestyles - Rob Lawson and Sarah Todd
A Social Stratification Perspective
The Influence of Religion on Attitudes towards the Advertising of Controversial Products - Kim Shyan Fam, David Waller and B. Zafer Erdogan
The Influence of Culture on Consumer Impulsive Buying Behavior - Jacqueline Kacen and Julie Anne Lee
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research - Pierre Chandon, Vicki Morwitz and Werner Reinartz
Response Styles in Marketing Research - Hans Baumgartner and Jan-Benedict Steenkamp
A Cross-National Investigation
Quantitative Approaches to Consumer Field Research - Collin Payne and Brian Wansink
Applications of Structural Equation Modeling in Marketing and Consumer Research - Hans Baumgartner and Christian Homburg
A Review
Explaining Internet Banking Behavior - Shumaila Yousafza, Gordon Foxall and John Pallister
Theory of Reasoned Action, Theory of Planned Behavior or Technology Acceptance Model?
Predicting Unethical Behavior - Man Kit Chang
A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior
On Assuring Valid Measures for Theoretical Models Using Survey Data - Robert Ping Jr.
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research - Cheryl Burke Jarvis, Scott MacKenzie and Philip Podsakoff
Perspectives on Consumer Decision-Making - Tor