Fisk People Planet Profit

How to Embrace Sustainability for Innovation and Business Growth
1. Auflage 2010
ISBN: 978-0-7494-5863-8
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, EPUB

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.

People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".

Autoren/Hrsg.

Fisk, Peter

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Chapter - 00: Introduction: People and Planet and Profit; Section - ONE: Rethinking business; Chapter - 01: Purpose beyond profits; Chapter - 02: Strategies for growth; Chapter - 03: Inspiring leadership; Section - TWO: Reconnecting business; Chapter - 04: Conscience consumers; Chapter - 05: Sustainable innovation; Chapter - 06: Engaging consumers; Section - THREE: Releasing business; Chapter - 07: Sustainable operations; Chapter - 08: Delivering performance; Chapter - 09: Transforming business; Chapter - 10: Emerging futures; Section - FOUR: Resources

Über Autor(innen)

Fisk, Peter
Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organisations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.

Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.