Fisk Business Genius

A More Inspired Approach to Business Growth
1. Auflage 2008
ISBN: 978-1-906465-08-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 360 Seiten, E-Book

At last, a more inspired approach to business. Business Geniusdescribes how to grow your business more effectively throughintelligent strategy and imaginative leadership, radical innovationand sustained change. Combining the entrepreneurial passion of astart-up with the commercial rigour of large enterprises... this isfor everyone who seeks the inspiration to think and actdifferently.
Business Genius helps you drive more profitable, sustainablegrowth in today's fast changing and connected markets. Itexplores the challenges of strategy and innovation, leadership andchange as you grow your business, and yourself, in order to achievehigh performance.
From the craze for Crocs to the cool of Diesel, the secrets ofKikkoman and energy of Red Bull, the vision of Google anddisruption of Current TV, the revolution of P&G and thephenomenon of Umpqua - the book captures the best insightsfrom around the world, and a new agenda for today'sbusiness.
Seeing things differently is the foundation of genius.Connecting your left and right brain to think more holistically,exploring opportunities from the future back as well as now forward- then doing business from the outside in rather than theinside out, in order to turn radical ideas into practicalaction.

Autoren/Hrsg.

Fisk, Peter

Inhaltsverzeichnis

Credits.
About the author.
Inspiration.
Part 1: Right Brain, Left Brain.
Track 1. Fast Growth.
Track 2. Business Bubbles.
Track 3. Entrepreneurial Leaders.
Part 2: Future Back, Now Forward.
Track 4. Growth Markets.
Track 5. Smarter Strategies.
Track 6. Business Innovation.
Part 3: Outside In, Inside Out.
Track 7. Customer Power.
Track 8. Brand Propositions.
Track 9. Market Networks.
Part 4. Radical Ideas, Practical Action.
Track 10. Energizing People.
Track 11. Inspiring Change.
Track 12. Delivering Results.
The Genius Lab.
Index.

Über Autor(innen)

Peter Fisk is a highly experienced business strategist,consultant to business leaders worldwide, an inspiration businessspeaker and a business entrepreneur. He has spent many yearsworking with the likes of British Airways and Coca-Cola, Marks& Spencer and Microsoft, Virgin and Vodafone.
He is author of the best-selling book Marketing Genius,which has been translated into 24 languages, and The complete CEO.he is described by Business Strategy Review as 'one of thebest new business thinkers'.
Peter started his career as nuclear physicist, before getting intothe supersonic world of marketing at British Airways with roles inbrands and marketing, strategy and leadership development.
He was CEO of the world's largest professional marketingorganization, the Chartered Institute of Marketing. He also led theglobal strategic marketing consulting team of PA Consulting Group,was managing director of Brand Finance, and a partner of strategicinnovators The Foundation.
He is founder and CEO of The Genius Works, helping business leadersaround the world to think differently - to develop and implementmore inspired strategies, innovation and marketing. He recentlylaunched The Marketing Fast Track and hosts CNBC's TheMarketing Show.
He is an accomplished international speaker on all aspects ofbusiness Strategy and leadership innovation and marketing,customers and brands. He is thoughtful and considered, provocativeand entertaining - capturing what's hot, what works, and what'snext.
He defines the merging agenda for business, working across theworld with companies and their leaders, to make the best ideashappen practically and successfully.
For more information visit www.thegeniusworks.com or [e-mail]