The Economic Implications of Advertising (Rle Advertising)

1. Auflage 2013
ISBN: 978-0-415-81802-5
Verlag: Taylor & Francis

Buch, Englisch, 228 Seiten, Format (B × H): 157 mm x 236 mm, Gewicht: 476 g

Reihe: Routledge Library Editions: Advertising

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

Autoren/Hrsg.

Firestone, Otto

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Introduction. 1. Definition 2. Advantages 3. Disadvantages 4. Expenditures 5. Comparison 6. Stability 7. Productivity 8. Quality 9. Innovation 10. Investment 11. Consumer 12. Costs 13. Payment 14. Inflation 15. Competition 16. Tax 17. Findings 18. Implications. Appendix. Index.

Über Autor(innen)

Firestone, Otto