Buch, Englisch, 346 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 729 g
ISBN: 978-3-319-48543-0
Verlag: Springer International Publishing
This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Automobilindustrie
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
- Technische Wissenschaften Verkehrstechnik | Transportgewerbe Fahrzeugtechnik
- Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Social Media, Semantic Web, Web 2.0
Weitere Infos & Material
Introduction.- Industry Background.- Literature Review.- Research Approach.- Participant Observation.- Qualitative research: semi-structured expert interview.- Quantitative research approach.- Conclusion.- Discussion.
