Foundations of Destination Management
E-Book, Englisch, 272 Seiten, eBook
Reihe: Tourism on the Verge
ISBN: 978-3-319-42773-7
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Part I: The Foundations of Tourism Design.- Part II: The Tools of Tourism Design.- Part III: Managing the Dynamics of the Tourism System.