Analytics in Smart Tourism Design

Concepts and Methods
1. Auflage 2017
ISBN: 978-3-319-44262-4
Verlag: Springer International Publishing

Buch, Englisch, 307 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 6092 g

Reihe: Tourism on the Verge

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

Zielgruppe

Research

Autoren/Hrsg.

Fesenmaier, Daniel R.

Xiang, Zheng

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie

Inhaltsverzeichnis

Introduction.- Part I: Travel Demand Analytics.- Part II: Analytics in Every Day Life and Travel.- Part III: Tourism Geoanalytics.- Part IV: Web and Social Media Analytics: Concepts and Methods.- Part V: Case Studies in Web and Social Media Analytics.- Closing Remarks.

Über Autor(innen)

Zheng Xiang is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University. His research interests include travel information search, social media marketing, and business analytics for the tourism and hospitality industries. He is a recipient of Emerging Scholar of Distinction award by the International Academy for the Study of Tourism and board member of International Federation for IT and Travel & Tourism (IFITT). He is currently Director of Research and Awards for IFITT.

Daniel R. Fesenmaier is Professor and Director of the National Laboratory for Tourism & eCommerce, Eric Friedheim Tourism Institute, Department of Tourism, Recreation and Sport Management, University of Florida. He is author, co-author and co-editor of several books focusing on information technology and tourism marketing including "Tourism Information Technology". He teaches and conducts research focusing on the role of information technology in travel decisions, advertising evaluation, and the design of tourism places.