Ferdinand / Kitchin Events Management
1. Auflage 2012
ISBN: 978-1-4462-8997-6
Verlag: SAGE Publications
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
An International Approach
E-Book, Englisch, 376 Seiten, EPUB
ISBN: 978-1-4462-8997-6
Verlag: SAGE Publications
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Electronic Inspection Copy available for instructors here
Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.
Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America.
Key features include:
• An international approach, drawing on a wide range of cases from around the world
• Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking
• A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles
This book is essential reading for all undergraduate and postgraduate students studying Events Management.
Visit the Companion Website at www.sagepub.co.uk/ferdinand
Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School.
Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.
Autoren/Hrsg.
Weitere Infos & Material
Foreword - Stephen PagePART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Events in Our Changing World - Nicole Ferdinand & Stephen J. ShawThe International Events Environment - Nicole Ferdinand & Simone WesnerPART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICEEvent Design - Nazia Ali Event Project Management - Nigel L. WilliamsBuilding an Events Team - Bruce JohnsonEvent Marketing - Rumen GechevFinancing Events - Paul J. KitchinRisk Management - Brent W. Ritchie and Sacha ReidEvent Evaluation - Jo-anne TullPART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Sustainability and the Events Industry - Elena Cavagnaro, Albert Postma and Thomas NeeseAmbush Marketing: Immoral or Innovative? - Marc Mazodier The Internationalization of Sport Events and Leagues - Paul J. KitchinThe Role of Events in the Hospitality Sector - Ioannis PantelidisThe Development of the Corporate Events Sector - Ivna ReicPART FOUR: EXTENDED CASE STUDIESSleeping Through the Static - Stephen HendersonThe Exportation of Event Expertise: Taking Best Practise to International Markets in the MICE sector - Sarah Edwards and Liander TaylorThe Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value Constellation - Tariq Saed Al-Abdulla, Maher N. Safi and Alain FerrandEvents Operations: The London City Airport's Fundraising Day - Polly Larner
