Raising Social Capital

Corporate Advocacy and Impact in a Time of Social Change
1. Auflage 2025
ISBN: 978-1-032-63049-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 200 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting edge research. This book provides insight, strategy, and a set of management tools for addressing today’s rapidly changing business environment.

Complete with a roadmap and set of management tools, this book serves as an essential guide for C-suite executives, public relations professionals, and corporate communicators navigating the perfect storm of political controversy, partisan media, and global sustainability crisis facing today’s leaders. Topics include:

- Understanding and de-risking the volatile business landscape

- Driving public engagement and building public trust

- Navigating controversy, political pushback and the partisan press

- Managing employee activism and workplace incivility

- Balancing profit with purpose while keeping an eye on the bottom line

Built on expert advice and evidence-based research, Raising Social Capital offers the keys to driving change and balancing profit with purpose amidst difficult and rapidly changing conditions. Excellence is built on strong leadership and good governance. We invite you to join us on this journey to change the way you lead and raise our collective social capital.

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Feistman, Gregg

LaMarre, Heather

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit

Inhaltsverzeichnis

Acknowledgements, Section I: History and Context, Chapter 1: Introduction, Chapter 2: Raising Social Capital: Integrating Business and Social Purpose, Chapter 3: Corporate Social Responsibility and the Emergence of Corporate Social Advocacy, Chapter 4: Business Social Purpose in Action: The Evolution of ESG and Sustainability, Section II: Defining the Problem Set: Current conditions and headwinds, Chapter 5: CEO in the Hot Seat: Navigating Controversy with Finesse, Chapter 6: Troubling Headwinds: Political Pushback and Partisan Press, Chapter 7: Here Comes the Calvary: Dual Role of the CCO as Advisor and Strategist, Chapter 8: The New Normal? Employee Activism and Workplace Incivility, Section III: Defining the Solution Set, Chapter 9: To ESG or Not to ESG: Business Social Purpose in Action, Chapter 10: Advocating for Action: Corporate Values as Guideposts, Chapter 11: Diversifying for Impact: Focus on Inclusivity and Corporate Culture, Chapter 12: Partnering for Progress: Unleashing Collective Power for Social Change, Chapter 13: Investing for Impact: Driving Profitable Purpose, Section IV: Creating an Impact Tool Kit, Chapter 14: Where do We Go From Here? Putting Business Social Purpose into Action, Chapter 15: Roadmap for Success: Building your Social Advocacy and Sustainable Impact Strategy

Über Autor(innen)

Heather LaMarre, Ph.D. is an author, speaker, entrepreneur, and professor. She is host of the 7 Minutes Smarter podcast. Dr. LaMarre co-founded multiple businesses including HBM Strategies, StemLink, and Heartbeat Media. In 2024, she founded the Leadership Lab for business and politics, which focuses on elevating governance, strategy and leadership. Heather helps organizations build soft infrastructure, improve public engagement, and enhance ethical governance. As a thought leader, she has co-authored over 25 peer reviewed publications for scientific journals Heather also serves as a subject matter expert for several media outlets. You can follow her at 7minutessmarter.substack.com or @7minutessmarter on Instagram, X, and YouTube.

Gregg Feistman has 40+ years’ business experience counselling executive management in all aspects of communications and is Professor of Practice for Public Relations in the Klein College of Media and Communications at Temple University. He has been teaching graduate courses on CSR & CSA for more than a decade, and spoken on the subject at numerous national conferences. He has been widely quoted in consumer, business, and PR trade media.