The Social Media Methods Workbook

1. Auflage 2026
ISBN: 978-1-032-61020-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 252 Seiten, Format (B × H): 189 mm x 246 mm

The Social Media Methods Workbook offers an innovative, easy-to-follow, hands-on guide for navigating your social media research projects. Whether you want to evaluate advocacy strategies or understand social media users' political beliefs, this creative workbook will prepare you to develop research questions, project aims, conceptual frameworks, and methodologies to answer them.

Bringing together both established and innovative methods from across the growing field of social media studies, this friendly workbook is filled with practical exercises and activities that provide interactive training materials for independent learning, teaching, and professional development. Through 'spotlight' research design case studies and researcher interviews, the workbook shares insider stories to help you navigate challenges, come up with creative solutions, reflect on issues of ethics and data privacy, and deliver your own original insights into this exciting field.

This accessible introduction to the breadth of online tools, resources, and specialized methodological approaches is ideal for students of social media and media and communication studies more generally, offering everything you need to plan and execute successful social media research projects.

Zielgruppe

Postgraduate and Undergraduate

Autoren/Hrsg.

Feigenbaum, Anna

Demirkol Tønnesen, Ozlem

Demirkol Tønnesen, Özlem

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

1. Introduction 2. The 3Ps: Platforms, People and Power 3. Researching Social Media Data 4. Users and Communities 5. Policy and Governance 6. Conclusion

Über Autor(innen)

Anna Feigenbaum is a Professor in Media and Digital Storytelling at the University of Glasgow where she convenes the MSc in Digital Society. She is an author of several books in media and communication studies, including The Data Storytelling Workbook (Routledge 2020) with Aria Alamalhodaei. Professor Feigenbaum has over 20 years of experience teaching digital media and research methodology. She is also an active science communicator and a digital storytelling trainer, designing resources and workshops for academics, NGOs, health care professionals, journalists and community organisations around the world.

Özlem Demirkol Tonnesen is a postdoctoral researcher at the University of Bergen. She completed her PhD at University of Southampton which explored the expressive political participation of microcelebrity accounts on Twitter in authoritarian settings. She has been teaching social media and digital research methods since 2015 and has designed various training sessions for researchers on how to use tools to analyse and scrape data.