Fatouretchi The Art of CRM

Proven strategies for modern customer relationship management
1. Auflage 2019
ISBN: 978-1-78953-123-7
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 360 Seiten

No detailed description available for "The Art of CRM".

Autoren/Hrsg.

Fatouretchi, Max

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Software Engineering
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware

Inhaltsverzeichnis

Table of Contents - What is CRM?
- Getting to Know Your Customer
- Conceptualizing the CRM Design from Business Requirements
- Architecting Your CRM Solution
- Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy
- GDPR and Regulatory Compliance
- CRM Integration Strategies
- Cloud Versus On-Premise Versus Hybrid
- CRM Differentiators

Über Autor(innen)

Fatouretchi Max:
Max Fatouretchi's CRM journey began 20 years ago as he started his own Customer-relationship management company in Vienna/Austria. 7 years later he joined the business solutions team of Microsoft to lead business development for CRM and ERP products, technology development, and engaging with large companies across the globe. Throughout these years he has been engaged in some 200 CRM implementations and in various continents including Europe, Asia, Latin-America and Africa. As a mentor and trainer, in 2004 he started the Academy4CRM institute, where he taught CRM classes across the Europe.