Casebook of Chinese Business Management

1. Auflage 2022
ISBN: 978-981-16-8073-1
Verlag: Springer Nature Singapore

Buch, Englisch, 194 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 477 g

Reihe: Management for Professionals

This book selects Chinese excellent enterprise management cases, integrating into the education system of business schools, sharing "China's new story" to readers, and boosting the process of national economic construction and enterprise transformation.

Chinese enterprises face unprecedented opportunities and challenges under the circumstance of fast-changing technology, economy, and political environment. In the face of various uncertainties, they have risen to prominence and constantly summed up enterprise management concepts and practical experience suitable for their own development to reshape their competitive advantages and enhance their market value.

Based on the investigation, this book covers the major theoretical aspects of management principles such as planning, organizing, leading, controlling, and innovation. The 17 selected cases from manufacturing, retailing, technology/big data service, agriculture, and other industries cover strategic management, entrepreneurial management, human-oriented management, information management, and organizational innovation management. We hope that readers can get some valuable practical experience and enlightenment from the practices in these fields.

The book also includes two case study guides, which guide readers to form a case study's thinking. It also encourages readers to broaden their learning ideas on management.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Fan, Mingyue

Ostic, Dragana

Wang, Limin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance

Inhaltsverzeichnis

Chapter 1. Plan: Strategic Management.- Chapter 2. Organization: Entrepreneurship.- Chapter 3. Leadership: Humanistic Management.- Chapter 4. Control: Information System.- Chapter 5.    Innovation: Organizational Innovation Management.- Chapter 6. Learning Instructions for Management Case Samples.

Über Autor(innen)

Dr. Mingyue Fan, Deputy Director of MBA Case Study Center,Associate Professor in Department of Information Management and Information System of Management School in Jiangsu University.Limin Wang, Lecturer, Party secretary of  Management School in Jiangsu University.Dr. Dragana Ostic, Associate Professor in Department of International Economics and Trade of School of Finance and Economics in Jiangsu University.