Strategic Communication

An Introduction to Theory and Global Practice
3. Auflage 2026
ISBN: 978-1-041-00206-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 220 Seiten, Format (B × H): 174 mm x 246 mm

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.

Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.

This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Zielgruppe

Postgraduate, Professional Reference, and Undergraduate Core

Autoren/Hrsg.

Falkheimer, Jesper

Heide, Mats

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Introduction

Part I. Fundamentals

Chapter 1: What Is Communication?

Chapter 2: What Is Strategy?

Chapter 3: What is Strategic Communication?

Part II. Communication Processes and Organizations

Chapter 4: Strategic Communication in Society and Marketplaces

Chapter 5: Internal Communication

Chapter 6: Change Communication

Chapter 7: Crisis Communication

Chapter 8: Mediatization from Traditional to Social Media

Part III. Future Developments

Chapter 9: The Future of Strategic Communication

Über Autor(innen)

Jesper Falkheimer is Professor in Strategic Communication at the Department of Communication, Lund University in Sweden.

Mats Heide is Professor in Strategic Communication at the Department of Communication, Lund University in Sweden.