Buch, Englisch, 232 Seiten, Format (B × H): 137 mm x 216 mm, Gewicht: 454 g
US Engagement with the Muslim World
Buch, Englisch, 232 Seiten, Format (B × H): 137 mm x 216 mm, Gewicht: 454 g
Reihe: Palgrave Macmillan Series in Global Public Diplomacy
ISBN: 978-0-230-34094-7
Verlag: Palgrave MacMillan Us
The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since Obama's 2009 Cairo speech. This book tackles Washington's lagging engagement with the Muslim world and provides a roadmap for how the US can use public diplomacy to re-engage it.
Zielgruppe
Research
Autoren/Hrsg.
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Weitere Infos & Material
PART I: DEMYSTIFYING THE COMMUNICATION GAME Engaging the Muslim World Calculating the Cost of Manufactured Fear The New Public Diplomacy Argument PART II: CRUSADING US NATIONAL SECURITY Distorting the Process Marketing the American Brand Shifting the Tide PART III: Reshaping the Communicative Context Considering a Corps of Specialists Toward a Post-secular Communicative Framework