Competitive Sustainability

Building Resilient Business Strategies
1. Auflage 2026
ISBN: 978-1-3986-2534-1
Verlag: Kogan Page

Buch, Englisch, 312 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 667 g

Turn sustainability into a strategic advantage that strengthens competitiveness and drives innovation.

Competitive Sustainability is a practical guide for CEOs, board directors, senior leaders and sustainability strategists who need to embed sustainability at the core of business performance. Written by award-winning experts Alexis Eyre and Paul Randle, this book reframes sustainability as a source of commercial strength rather than a constraint, offering a new path forward for organizations seeking both impact and competitive edge.

Challenging decades of slow corporate progress, it explains why traditional sustainability approaches have stalled and shows how leaders can align sustainability with core business drivers to deliver value, resilience and differentiation in a rapidly changing market.

You'll learn how to:

- Position sustainability as a competitive advantage across strategy, operations and brand

- Build shared ownership between business and sustainability leaders for faster, unified action

- Apply practical frameworks to align commercial priorities with environmental and social goals

With practical guidance, real-world insight and a clear playbook for action, Competitive Sustainability helps senior leaders rethink their approach, close the gap between ambition and impact and create organizations that thrive by being sustainable and competitive at the same time.

Themes include: competitive sustainability, sustainable strategy, leadership, commercial innovation, ESG integration, long-term value creation

Autoren/Hrsg.

Eyre, Alexis

Randle, Paul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: What's driving the world?; Chapter - 02: Where did it all go wrong?; Chapter - 03: The need for new models of competitiveness; Chapter - 04: How well do you really know the other person? - part 1; Chapter - 06: What does good look like?; Chapter - 06: How well do you really know the other person? - part 2 Chapter - 07: The power of diplomacy; Chapter - 08: Finding leadership and agency; Chapter - 09: Finding the shared doorway; Chapter - 10: From polycrisis to cadence: why the 9R carousel is inevitable; Chapter - 11: Relevance; Chapter - 12: Resources; Chapter - 13: Resilience; Chapter - 14: Reduction and Regeneration; Chapter - 15: Reinvention; Chapter - 16: Reputation; Chapter - 17: Reciprocity; Chapter - 18: Reward; Chapter - 19: Driving change by getting invited; Chapter - 20: The table of gifts: making sustainable choices easier to take and harder to avoid; Chapter - 21: Why wouldn't we?

Über Autor(innen)

Randle, Paul
Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Eyre, Alexis
Alexis Eyre is the Co-Founder of the Sustainable Marketing Compass, Founder of Green Eyre and Co-Founder of Sustainists Consultants. Based in Hampshire, UK, she has worked media owner, agency and client side for brands ranging from start-up to global in size, including Natwest, Sunsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of conferences including the Leaders Week Summit, and the Business Green NetZero Festival about Sustainable Marketing. She runs Sustainable Marketing courses for the IPA, writes content for the CIM and is an assessor on the Sustainable Marketing, Media and Creative course by the Cambridge Institute of Sustainability Leadership. She is also certified in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership.

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. He is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.

Alexis Eyre is co-founder of the Sustainable Marketing Compass and co-founder of Sustainists. Based in Hampshire, UK, she has worked with agency, client and media owners. She is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.