Everill | Not Made by Slaves | Buch | 978-0-674-24098-8 | sack.de

Buch, Englisch, 328 Seiten, Format (B × H): 169 mm x 244 mm, Gewicht: 665 g

Everill

Not Made by Slaves

Ethical Capitalism in the Age of Abolition
Erscheinungsjahr 2020
ISBN: 978-0-674-24098-8
Verlag: Harvard University Press

Ethical Capitalism in the Age of Abolition

Buch, Englisch, 328 Seiten, Format (B × H): 169 mm x 244 mm, Gewicht: 665 g

ISBN: 978-0-674-24098-8
Verlag: Harvard University Press


How abolitionist businesses marshaled intense moral outrage over slavery to shape a new ethics of international commerce. “East India Sugar Not Made By Slaves.” With these words on a sugar bowl, consumers of the early nineteenth century declared their power to change the global economy. Bronwen Everill examines how abolitionists from Europe to the United States to West Africa used new ideas of supply and demand, consumer credit, and branding to shape an argument for ethical capitalism. Everill focuses on the everyday economy of the Atlantic world. Antislavery affected business operations, as companies in West Africa, including the British firm Macaulay & Babington and the American partnership of Brown & Ives, developed new tactics in order to make “legitimate” commerce pay. Everill explores how the dilemmas of conducting ethical commerce reshaped the larger moral discourse surrounding production and consumption, influencing how slavery and freedom came to be defined in the market economy. But ethical commerce was not without its ironies; the search for supplies of goods “not made by slaves”—including East India sugar—expanded the reach of colonial empires in the relentless pursuit of cheap but “free” labor. Not Made by Slaves illuminates the early years of global consumer society, while placing the politics of antislavery firmly in the history of capitalism. It is also a stark reminder that the struggle to ensure fair trade and labor conditions continues.

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Everill, Bronwen
Bronwen Everill is the 1973 College Lecturer in History at Gonville & Caius College and Director of the Centre of African Studies at the University of Cambridge. She is the author of <i>Abolition and Empire in Sierra Leone and Liberia</i> and is a Fellow of the Royal Historical Society.



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