Consumer Behaviour 2e

2. Auflage 2009
ISBN: 978-0-470-99465-8
Verlag: Wiley

Buch, Englisch, 576 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 1223 g

Building on the success of the first edition, the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly.

Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.

Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

Autoren/Hrsg.

Evans

Evans, Martin M.

Foxall, Gordon

Jamal, Ahmad

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

About the Authors xi

Preface to the Second Edition xiii

Acknowledgements xvi

Part 1 Individual Aspects of Consumer Behaviour 1

Chapter 1 Consumer Motives and Values 3

Chapter 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 45

Chapter 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes 89

Chapter 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement 125

Chapter 5 Consumer Demographics 154

Chapter 6 Consumer Psychographics 190

Article D Smeesters and N Mandel (2006) Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576–582 228

Part 2 Social and Group Aspects of Consumer Behaviour 239

Chapter 7 Social Group, Tribal and Household Buying Influences 241

Chapter 8 Culture and Subculture 284

Article S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130–144 320

Part 3 Integrated Approaches To Consumer Behaviour 337

Chapter 9 New Product Buying 339

Chapter 10 Repeat, Loyal and Relational Buying 369

Chapter 11 Data-Based Consumer Behaviour 404

Chapter 12 Consumer Misbehaviour 435

Chapter 13 Organizational Buying Behaviour 458

Article P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology & Marketing, Vol 24(10): 829–847 481

Glossary 495

References 513

Index 547

Über Autor(innen)

Martin Evans is a Senior Fellow at Cardiff Business School, having been Head of Marketing and Strategy there. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin’s specialist areas include direct marketing, consumer behaviour, and marketing research and information and he has over 180 publications including nine books, mostly in these areas. He is an academic prizewinner at the International Marketing communications Conference, the Academy of Marketing, the Learning and Teaching Support Network (ITSN) and Institute of Direct Marketing. He is a Fellow of both the Chartered Institute of Marketing and Institute of Direct Marketing. He has Editorial Board experience for eight academic journals and was founding and managing Editor of the Journal of Consumer Behaviour. Martin has discussed his research on both radio and TV.

Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing Research Group and Programme Director for the MSC in Strategic Marketing at Cardiff Business School. He holds a PhD in Consumer Behaviour from the University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research, European Academy of Marketing and a Senior Examiner for the Chartered Institute of Marketing. He also acts as the Vice President for Western Europe, the Academy for Global Business Advancement (AGBA) and is the Managing Editor for Journal of Global Business Advancement. His research interests include cross-cultural consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published widely in leading academic journals. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.

Gordon Foxall is a Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).