Esty / Simmons The Green to Gold Business Playbook

How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
1. Auflage 2011
ISBN: 978-1-118-01088-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 464 Seiten, E-Book

"Implement the green strategies outlined in Dan Esty's and AndrewWinston's bestseller Green to Gold"
Hard-nosed business advice for gaining competitive advantagethrough sustainability action in buildings and operations,information technology, product design, sourcing, manufacturing,logistics and transportation, marketing, accounting, and other keybusiness functions
Whether you are a climate change skeptic or an environmentalist,sustainability issues cannot be ignored in today's corporateworld. With rising energy and natural resource costs,intensified regulations, investor pressures, and a growing demandfor environmentally friendly products, sustainability is no longeran option--it's a business imperative.
Unlike many green business books, the Playbook skips theenvironmental ideology and deals exclusively with tools andstrategies that have been shown to cut costs, reduce risks, driverevenues, and build brand identity.
* Builds on Dan Esty and Andrew Winston's prizewinningGreen to Gold, which has become a business classic and astaple of management training across the world.
* Shows in detail how each business function or department canachieve an eco-advantage over the competition
* Offers frameworks, checklists, and action plans applicable toany business-big or small, in manufacturing or services
The Green to Gold Business Playbook gives you the toolsto make green work-and work profitably-for yourbusiness.

Autoren/Hrsg.

Esty, Daniel

Simmons, P. J.

Inhaltsverzeichnis

Preface.
Acknowledgments.
Part One Introduction.
1 Why Every Business Needs an Eco-Strategy.
2 How to Use This Book.
Part Two Gear Up: What Leaders Need to Know.
3 Building a Winning Eco-Advantage Strategy: Top 10Action Items.
4 Making the Internal Business Case for GoingGreener.
Part Three Analyze: Identify Your Eco-Risks andOpportunities.
5 Spot the Eco-Issues that Could Impact Your BottomLine.
6 Assess and Measure Your Environmental Impacts.
7 Benchmark Your Performance against Competitors and BestPractices.
Part Four Strategize: How Each Business Function Can Benefitand Contribute.
8 Office Activities.
9 Buildings and Facilities.
10 Information Technology.
11 Product Design.
12 Sourcing and Procurement.
13 Manufacturing and Processing.
14 Logistics and Transport.
15 Marketing and Sales.
16 Legal and Regulatory Affairs.
17 Accounting and Finance.
Part Five Mobilize: Execute and Engage.
18 Create an Action Plan--and Execute.
19 Build Your Climate Change Plan.
20 Mobilize Employees and Build an Eco-AdvantageCulture.
21 Engaging Stakeholders.
Part Six Optimize: Evaluate, Report, and Reassess.
22 Communicate and Report Results.
23 Celebrate Success and Promote ContinuousImprovement.
Notes.
Index.

Über Autor(innen)

Daniel C. Esty is the coauthor of the sustainable businessbestseller Green to Gold. He is the Hillhouse Professor ofEnvironmental Law and Policy at Yale University and Director of theCenter for Business and the Environment at Yale. He served as asenior official at the U.S. Environmental Protection Agency andmore recently as an energy and environmental advisor to the Obamapresidential campaign and transition team. As Chairman of EstyEnvironmental Partners (www.EstyEP.com), he'sadvised CEOs across the world and designed strategies for 100+companies in dozens of industries.
P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminentnetwork of senior Global 500 executives focused on sharing best and"next" practice in corporate sustainability and drivingecoinnovation. He has worked as a sustainability analyst,strategist, and bridge-builder for fifteen years; is founder of theWoodrow Wilson International Center for Scholars'Environmental Change and Security Program; and was deputy chair forclimate and energy at the Clinton Global Initiative. P. J. is alife member of the Council on Foreign Relations.