Attitudes and Persuasion

1. Auflage 2001
ISBN: 978-0-415-19621-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 166 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 295 g

Reihe: Psychology Focus

Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

Autoren/Hrsg.

Erwin, Philip

Fachgebiete

• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
• Sozialwissenschaften Psychologie Allgemeine Psychologie Kognitionspsychologie

Inhaltsverzeichnis

Attitudes: Definitions and Theories. Origins of Attitudes. Measuring Attitudes. Attitudes and Behaviour. Changing Attitudes. Contemporary Theories of Persuasion.

Über Autor(innen)

Phil Erwin has taught and researched in social psychology for over 20 years. He has written numerous journal articles and two previous books. He is currently Head of Psychology at the University of North London.