The Only Constant Is Change

Erscheinungsjahr 2016
ISBN: 978-0-19-069898-0
Verlag: ACADEMIC

Buch, Englisch, 270 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 570 g

Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communicaiton goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics?

Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time.These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns.

Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.

Autoren/Hrsg.

Epstein

Epstein, Ben

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Theorie, Politische Philosophie
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien

Inhaltsverzeichnis

- Table of Contents

- Abbreviations and Acronyms

- Acknowledgments

- Chapter 1: Introduction: The Elements of Political Communication Change

- Phase I: The Technological Imperative

- Chapter 2: The Social and Technological History of Political Communication Change

- Chapter 3: The Technological Imperative: How and When New Communication Technology Becomes Politically Viable

- Phase II: Political Choice

- Chapter 4: Political Choice: The Behavioral Role in Political Communication Change

- Case Studies

- Chapter 5: Political Choice and Campaign Communication Innovation: Why Campaigns Have the Most Consistent Innovation Adoption

- Chapter 6: Innovation by Political Outsiders: Why Social Movements Innovate Early and Why it Rarely Matters

- Chapter 7: Interest Group Innovation: How Different Target Audiences Affect Political Communication Goals

- Phase III: Stabilization

- Chapter 8: The Stabilization Process Then and Now

- Chapter 9: Conclusion: Where We Are and Where We Might Be Headed

- Notes

- Bibliography

- Index

Über Autor(innen)

Ben Epstein is Assistant Professor of Political Science at DePaul University and has over 15 years of teaching experience in a variety of high school and university settings around the United States. His research is focused primarily on American political development and political communication innovations, with particular emphasis on the intersection of the internet and politics.