Employer Branding: Use Your Brand to Attract the Employees You Need for Your Business to Succeed

1. Auflage 2020
ISBN: 978-1-78966-509-3
Verlag: KOGAN PAGE

Buch, Englisch, 288 Seiten, Format (B × H): 156 mm x 234 mm

Getting recruitment right should be a key business priority because the costs of getting it wrong are huge. These are not limited to simply wasted salary, recruitment costs and training spend, a poor hiring decision impacts individual and team productivity and workforce morale. These poor decisions often occur because recruiters don't know how to effectively use their employer brand. This is a company's reputation as a place to work, their employee value proposition and culture and getting this right ensures that a business attracts the people it needs to succeed and can build an engaged, motivated and productive workforce. Employer Branding is a practical guide for all recruitment and talent professionals which explains what employer branding is, why it's important and most importantly, how to use it to identify, attract and acquire the talent the business needs.

Employer Branding is a step-by-step guide which allows people management professionals to understand how to identify what skills their business needs and how to attract the people with these skills. It also explains how to develop a compelling employee value proposition and identify the best way to communicate this as well as how to make the most of social media and company review sites This book also contains expert guidance on how to ensure the employer brand experienced by existing employees aligns with the external messaging. Packed full of case studies from companies who have seen the benefits of a strong employer brand including Southwest Airlines, Visa, Marriott and Microsoft, this is essential reading for all HR professionals needing to make their company the top choice for the candidates they need to outperform the competition.

Autoren/Hrsg.

Ellis, James

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management

Inhaltsverzeichnis

Chapter - 01: What is employer branding and why is it HR's responsibility; Chapter - 02: Using employer branding in your recruitment strategy; Chapter - 03: How to identify the talent you need; Chapter - 04: How to find the talent you need; Chapter - 05: How to attract the talent your need; Chapter - 06: How to communicate your employer brand; Chapter - 07: Where to communicate your employer brand; Chapter - 08: How to use social media to leverage your employer brand; Chapter - 09: Aligning external and internal employer brand messages; Chapter - 10: Using employer brand to move from tactical to strategic recruitment; Chapter - 11: Employee retention, motivation and engagement; Chapter - 12: Make them want to work for you

Über Autor(innen)

Ellis, James
James Ellis is an employer branding consultant and the founder of The Talent Cast podcast. With more than 20 years' experience in recruitment and talent acquisition, Ellis is a frequent keynote speaker and industry commentator on how employer branding can be used to improve the quality of hires and overall company performance. Previously, he was the Global Head of Employment Brand at Groupon.