Ekanem Writing a Business Plan

A Practical Guide
Erscheinungsjahr 2017
ISBN: 978-1-315-46580-7
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 134 Seiten

Reihe: Routledge Focus on Business and Management

Resourcing new ventures is all important for entrepreneurs and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Emphasising the importance of planning for growth as well as start-up, the book helps readers to explore key areas such as profitability, market analysis and investment. This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone this vital skill.

Autoren/Hrsg.

Ekanem, Ignatius Udom

Ekanem, Ignatius

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen

Inhaltsverzeichnis

1. Introduction

2. The Contents of a Business Plan

3. Executive Summary

4. Introduction to the Business Plan

5. Business Strategy

6. Market Research and Marketing

7. Finance

8. Operations

9. Human Resource Management and Legal Compliance

10. Conclusion

Über Autor(innen)

Ignatius Ekanem is Senior Lecturer in Business at Middlesex University, UK