Eades / Laseter / Skurnik The Portable MBA

5. Auflage 2010
ISBN: 978-0-470-62725-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Reihe: The Portable MBA Series

A totally revised new edition of the bestselling guide tobusiness school basics
The bestselling book that invented the "MBA in a book" category,The Portable MBA Fifth Edition is a reliable andinformation-packed guide to the business school curriculum andexperience. For years, professionals who need MBA-level informationand insight-but don't need the hassle of business school-haveturned to the Portable MBA series for the very best, mostup-to-date coverage of the business basics.
This new revised and expanded edition continues that longtradition with practical, real-world business insight from facultymembers from the prestigious Darden School at the University ofVirginia. With 50 percent new material, including new chapters onsuch topics as emerging economies, enterprise risk management,consumer behavior, managing teams, and up-to-date career advice,this is the best Portable MBA ever.
* Covers all the core topics you'd learn in business school,including finance, accounting, marketing, economics, ethics,operations management, management and leadership, andstrategy.
* Every chapter is totally updated and seven new chapters havebeen added on vital business topics
* Includes case studies and interactive web-based examples
Whether you own your own small business or work in a majorcorporate office, The Portable MBA gives you thecomprehensive information and rich understanding of the businessworld that you need.

Autoren/Hrsg.

Eades, Kenneth M.

Laseter, Timothy M.

Skurnik, Ian

Rodriguez, Peter L.

Isabella, Lynn A.

Simko, Paul J.

Inhaltsverzeichnis

List of Downloadable Materials vii
Preface ix
About the Authors xv
Introduction: The MBA Degree Experience 1
1 Accounting Principles 8
2 The Principles of Economics 28
3 Introduction to Business Ethics 47
4 Marketing Management 63
5 Financial Management 83
6 Operations Management 111
7 Managing People 134
8 Supply Chain Management 156
9 Strategy--Defining and Developing Competitive Advantage169
10 Financial Analysis and Firm Valuation 187
11 Consumer Behavior 216
12 New Product Creation 227
13 Entrepreneurship 243
14 Emerging Markets and Development 259
15 Enterprise Risk Management 277
16 Leading from the Middle 301
17 Managing Teams 314
18 Starting Your New Career with an MBA 332
Index 339

Über Autor(innen)

KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia.
LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.
PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.