Buch, Englisch, 272 Seiten, Format (B × H): 220 mm x 277 mm, Gewicht: 776 g
Buch, Englisch, 272 Seiten, Format (B × H): 220 mm x 277 mm, Gewicht: 776 g
ISBN: 978-0-521-78606-5
Verlag: Cambridge University Press
This book has been written specifically for the OCR AS qualification, and provides students with the knowledge and understanding required to succeed in the new examination. Each unit is clearly structured with a list of learning objectives at the start. Concepts are explained clearly and opportunities are provided to develop analytical skills and test knowledge and understanding. A separate unit provides invaluable advice on exam preparation, including planning revision and interpreting examination questions.
Autoren/Hrsg.
Weitere Infos & Material
1. Introduction; 2. The Nature of Business; 3. Classification of Business; 4. Organisations and their Objectives; 5. External Economic Influences; 6. Other Constraints on Business Behaviour; 7. The Market: definition and Structure; 8. Market Research; 9. Market Planning; 10. Business Finance; 11. Accounting for Activity; 12. Controlling and Reviewing Business Activity; 13. The Final Accounts of a Business; 14. Workforce Planning; 15. Motivation and Leadership; 16. Management and Organisation; 17 Organising Production Efficiently; 18. Controlling Operations: 19. Preparation for the AS Examination; 20. Introduction to Business Strategy; 21. Setting and Pursuing Objectives; 22. Tools for Strategic Planning; 23. External Economic Influences; 24. Other Environmental Influences; 25. Implementing Strategy; 26. Reviewing Strategy; 27. Managing Strategic Change; 28. Preparing for the A2 Examination.
