Durieux / Stebbins Social Entrepreneurship For Dummies

1. Auflage 2010
ISBN: 978-0-470-63250-5
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 364 Seiten, E-Book

Discover how to bring social responsibility to your business
In today's business world, your bottom line isn't measured byyour company's financial performance alone. SocialEntrepreneurship For Dummies shows you how to implement socialresponsibility to your business plan in order to increase yourbottom line.
This book helps any social entrepreneur gain the necessaryskills needed to change the system and spread the solution, whileproviding explanations of the most successful business tools beingused today.
* A complete reference on the ideas and processes associated withsocial entrepreneurship
* Provides a foundation and business plan for those looking tocreate their own socially oriented business venture
Social Entrepreneurship For Dummies gives you the trustedand friendly advice you need to get on your way toward socialresponsibility!

Autoren/Hrsg.

Durieux, Mark

Stebbins, Robert

Inhaltsverzeichnis

Introduction.
Part I: An Introduction to Social Entrepreneurship.
Chapter 1: Social Entrepreneurship: A Calling for You.
Chapter 2: Building Public Compassion.
Chapter 3: Motivation and the Volunteer Spirit.
Chapter 4: Communicating for Social Change.
Chapter 5: Using Trends to Harness the Next Big Things.
Part II: Establishing Your Organization.
Chapter 6: Finding Your Focus: Civil Society's ManyFaces.
Chapter 7: The Ground Floor: Doing the Initial Planning.
Chapter 8: For-Profit and Nonprofi t: Considering YourOptions.
Chapter 9: It Doesn't Grow on Trees: FundingNonprofits.
Chapter 10: Creating Your Brand.
Part III: Growing Your Organization.
Chapter 11: Mixing It Up: Using Social Networking and SocialMedia.
Chapter 12: Greenroom Strategies: Winning with the Media.
Chapter 13: Keeping Kafka at Bay: Dealing with Bureaucracy.
Chapter 14: Going Corporate: Formally Organizing andIncorporating.
Part IV: Keeping Your Organization Running for the LongHaul.
Chapter 15: Putting the Entrepreneur in SocialEntrepreneurship.
Chapter 16: Leading Indicators: Leadership and YourOrganization.
Chapter 17: Managing a Social Enterprise.
Chapter 18: No Man Is an Island: Teamwork.
Part V: The Part of Tens.
Chapter 19: Ten Great Areas for Social EntrepreneurialAction.
Chapter 20: Ten Common Mistakes to Avoid.
Appendix.
Index.

Über Autor(innen)

Mark B. Durieux, PhD, is an applied and clinical sociologistwho teaches and consults widely on the practice of socialentrepreneurship.
Robert A. Stebbins, PhD, is a Faculty Professor andProfessor Emeritus at the University of Calgary and is known forhis research on leisure and volunteering.