Persuasion

A Key Idea for Business and Society
1. Auflage 2025
ISBN: 978-1-032-51410-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 160 Seiten, Format (B × H): 138 mm x 216 mm

Reihe: Key Ideas in Business and Management

Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.

The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

Zielgruppe

Postgraduate, Professional Practice & Development, and Undergraduate Advanced

Autoren/Hrsg.

Dunne, Stephen

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

1. Persuasion at the Near End of the World 2. Philosophy or Persuasion? 3. Politics and Persuasion 4. Psychology of Persuasion 5. Prose for Persuasion

Über Autor(innen)

Stephen Dunne is Senior Lecturer in Marketing at the University of Edinburgh Business School, UK.