Buch, Englisch, 224 Seiten, Format (B × H): 127 mm x 203 mm, Gewicht: 240 g
Buch, Englisch, 224 Seiten, Format (B × H): 127 mm x 203 mm, Gewicht: 240 g
ISBN: 978-0-85708-204-6
Verlag: Wiley
Now is your chance. Starting up a business has never been more exciting.
This book explains what you really need to know to make your business a success:
* How you'll know if you've got a good idea
* The practicalities of setting up a company
* How to manage the money
* How to sell what you do
* How to make sure you stay soon through it all.
This is the book you need to swagger into the Dragon's Den full of confidence.
Introduction
Chapter 1 - The Idea
Chapter 2 - The Business Plan
Chapter 3 - Systems, Tools and Legalities
Chapter 4 - Money
Chapter 5 - Sales & Marketing
Chapter 6 - People
Chapter 7 - Growth and Staying Power
Chapter 8 - Lifestyle
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
1 - The Idea 7
2 - The Business Plan 37
3 - Laws and Systems 63
4 - The Money Bit 81
5 - Sales and Marketing 105
6 - People 135
7 - Growth and Durability 157
8 - Lifestyle Matters 177
Index 205