Duncan So What?

The Definitive Guide to the Only Business Questions that Matter
1. Auflage 2008
ISBN: 978-1-84112-814-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 260 Seiten, E-Book

So What? gets straight to the point so you can cut through thenoise and nonsense of work. Much of what we learn in our formativeyears is unlearnt in later life. As grown-ups we are often unableto answer the simplest of questions in a clear, direct way, andfrequently have no idea why we are doing something. This can leadto crippling inefficiency in business, and goes some way toexplaining why so many people spend so much time doing things thathave no bearing on the true purpose.
by behaving in a genuinely inquisitive way, you can get right tothe heart of the matter and save yourself hours, days, and evenmonths of anguish. The questions So what?, Why?, How?, and When?can be hugely effective when applied in the right context, and thisbook shows you how to use them.
Once all the right questions have been posed, there is a finalsure-fire method for testing whether something is relevant andhelpful. By completing the sentence "Something must be wrongif...", it is simple to work out if you are wasting your time. Forexample, "Something must be wrong if I don't want to go to work inthe morning."
So What? shows you how to become truly inquisitive again. So letthe questions roll. Pay attention to what the answers are. Learnfrom them, and you will immediately improve your prospects offinally getting somewhere in life.

Autoren/Hrsg.

Duncan, Kevin

Inhaltsverzeichnis

Introduction: Understanding the Value of Questions.
1. So What?
2. Why?
3. How?
4. Who?
5. When?
6. Where?
7. Do We Really Need to do This?
8. Something Must Be Wrong If...
9. Are We There Yet?
10. What? Author's Postscript.
Appendices.
Index.

Über Autor(innen)

Kevin Duncan is a business adviser, marketing expert andauthor. He was educated at Oxford and has worked in communicationsfor 25 years, advising companies such as British Airways,Carlsberg-Tetley, Diageo, Heineken, Lloyds SB, Marks & Spencer,Norwich Union, Reuters, Scottish Courage, Sony, and Virgin.
He has hands-on knowledge of how to run most types of business, andhas worked with over 200 clients in almost every category (excepttobacco, which he won't work on). He has deployed £600mof funds on more than 200 brands, overseen over 1,000 projects, andwon 35 awards for creativity and effectiveness.
Kevin is the author of Running Your Own Business andGrowing Your Business and teaches at Canterbury University.For the last eight years he has been an independent troublehooter,working on is own as expert Advice, advising companies how to runtheir businesses.