Buch, Englisch, Band 48, 270 Seiten
Driving change
Buch, Englisch, Band 48, 270 Seiten
Reihe: Woodhead Publishing Series in Biomedicine
ISBN: 978-1-907568-13-8
Verlag: Woodhead Publishing
Successful biopharmaceutical operations provides a practical guide to transforming biopharma companies into industry leaders through a focus on driving change. The industry has a blind spot concerning this kind of work, because successful change management comes from a focus on people, while our technically-minded ranks invariably prefer a technical focus. This cognitive bias causes us to pick up the tools we like the best and to swing them enthusiastically - whether they are working or not. This book provides new tools, and readers gain an understanding of how biopharma organizations developed into the cultures we see currently.
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Weitere Infos & Material
Part 1 The need for change: Something isn't right?; The problem of smart people; The ease of fundamentalism; The silo skyline; Integrating the appearance of improvement; Call it what it is: Cost reduction; When you turn the wheel and nothing happens; When you take public opinion polls to see what's wrong; When you realize you run a daycare center. Part 2 The change process: Change management framework; Cognitive bias; The compliance card; Simplicity vs. complexity; Accountability vs. innocent bystander; Bringing it all together: Engagement, gameplan, sustainability. Part 3 Noise (you'll want to read this): Lessons from Oobleck; They're under too much pressure; we need to give them time; they don't feel comfortable bringing things up.