Dresner Crowdfunding

A Guide to Raising Capital on the Internet
1. Auflage 2014
ISBN: 978-1-118-74686-8
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 272 Seiten, E-Book

Reihe: Bloomberg Professional

A groundbreaking book on the growing trend of crowdfunding
Crowdfunding has gained considerable traction over the last fewyears. By combining the Internet/social media with equity-basedfinancing, it is poised to usher in a new asset class that willchange how early stage and small business financing transactionsare consummated. Author Steven Dresner, Founder and CEOof Dealflow.com, understands the nuances of how crowdfundingcan help companies gain much needed access to capital, and now heshares those insights with you.
Engaging and informative, this book will serve the needs of aglobal audience comprising entrepreneurs, financiers, and otherprofessionals. It skillfully addresses the market dynamics that arecatapulting crowdfunding into the mainstream and explores essentialissues ranging from planning an online campaign, post-transactionmanagement, and business planning to securities law and taxissues.
* Puts the business of crowdfunding in perspective with a look atthe current marketplace, overview of important data, and legitimateconcerns
* Examines effective techniques for communicating with thecrowd
* Details equity-based financing and other sources such as debtinstruments
* Contains contributions from a wide array of individualsinvolved in the worlds of finance, law and accounting, socialmedia, marketing, as well as DealFlow Media's own staff
Crowdfunding affords-start ups and other smaller businessesbetter access to capital via the Internet/social media. It alsoallows an investor of any size to back a business of theirchoosing. This new book will show you what this process entails andhow it can benefit everyone involved.

Autoren/Hrsg.

Dresner, Steven

Inhaltsverzeichnis

Acknowledgments ix
Introduction xi
Part I. The Business of Crowdfunding 1
Chapter 1 Crowdfunding: A Historical Perspective 3
Jason Best and Sherwood Neiss
Chapter 2 Understanding the "Crowd" 15
Karen Kerrigan
Chapter 3 A Statistical View of Crowdfunding 31
Carl Esposti
Chapter 4 Current Market Dynamics 47
Andrew Dix and Charles Luzar
Part II. Prepa ring for your Crowdfunding campaign81
Chapter 5 Business Planning in Preparation for a CrowdfundingCampaign 83
David Feldman
Chapter 6 Protecting Your Intellectual Property 97
Michael J. Allan and Tremayne M. Norris
Chapter 7 Understanding Your Investor Options 111
Reginald Chambers
Chapter 8 Communicating with Your Investors or"Backers" 127
Joy Schoffler
Chapter 9 Alternatives to Crowdfunding 145
David R. Burton
Part III. Understanding the Framework of Rules andRegulations 163
Chapter 10 The Legal Aspects of Crowdfunding and U.S. Law 165
Joan MacLeod Heminway
Chapter 11 Crowdfunding Laws Based on Global Jurisdiction199
Jeff Lynn and Kristof De Buysere
Chapter 12 Living with the New Reg D and Its Impact on PitchEvents and Demo Days 213
Kiran Lingam, Trent Dykes, and Megan Muir
Afterword 227
About the Author 233
About the Contributors 235
Author's Disclaimer 241
Index 243

Über Autor(innen)

STEVEN DRESNER is the founder and CEO of Dealflow.comwhich provides software for deal marketing and transactionanalysis. Steven's experience includes managing businesses inthe areas of software development, financial databases, and media.Steven has a BS in psychology and both an MBA in finance and agraduate degree in computer communications and networks. Steven isco-author and editor of two prior books on financing strategies andis frequently quoted in the media on ways companies cansuccessfully raise capital.