Political Branding Strategies

Campaigning and Governing in Australian Politics
1. Auflage 2015
ISBN: 978-1-137-58028-3
Verlag: Palgrave Macmillan UK

Buch, Englisch, 146 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 343 g

Reihe: Palgrave Studies in Political Marketing and Management

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Zielgruppe

Research

Autoren/Hrsg.

Downer, Lorann

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen

Inhaltsverzeichnis

Prelims
List of Tables/Figures/Feature Boxes
Personal Acknowledgements
Formal Acknowledgements for third party materials
1. Introduction
2. Understanding and Evaluating Political Branding
3. Crafting and Crashing Kevin07
4. Desperately Seeking The Real Julia
5. The Lessons of Branded Politics
6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner
Index

Über Autor(innen)

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.