Dolan True to Our Roots

Fermenting a Business Revolution
1. Auflage 2010
ISBN: 978-0-470-88486-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Reihe: Bloomberg

True to Our Roots sets forth the simple but powerfulmanagement principles that enabled Fetzer Vineyards under PaulDolan to become one of America's biggest and best-knownwineries even as it was turning into a model for sustainablebusinesses everywhere. Today, Dolan and Fetzer are leading theCalifornia wine industry toward profound change in how wineries andgrape growers preserve their environment, strengthen theircommunities, and enrich the lives of their employees, withoutsacrificing the bottom line. This is truly a management revolutionin one of the most globalized, competitive industries on Earth.
The principles Dolan discovered and developed at Fetzer can beapplied to any business and by leaders at every level:
* A business is part of a much larger system
* A company's culture is determined by the context createdfor it
* The soul of a company is found in the hearts of its people
* The future can't be predicted, but it can be created
* There is a way to make an idea's time come
Filled with personal anecdotes and practical wisdom, this bookoffers inspiration and guidance to business managers who see thecompelling need to build and grow healthy, sustainableorganizations. For all readers, True to Our Roots providesboth a fascinating glimpse into the California wine industry andheartening proof that business can do well by doing good.

Autoren/Hrsg.

Dolan, Paul

Inhaltsverzeichnis

Acknowledgments.
Preface.
Foreword
In this undated memoir, found after his death, Bernard "Barney"Fetzer describes finding and buying the run-down rural ranch wherehe ultimately founded Fetzer Vineyards.
Introduction.
Sustainability: Fetzer's Business Revolution
Fetzer has balanced economic success with environmental andsocial responsibility for more than ten years, winning innumerableawards for wine quality and sustainable business practices whilegrowing the business 100 percent.
Chapter 1: Your Business Is Part of a Much LargerSystem
We are not alone, we are interconnected, and we can make adifference. This awareness opens up unlimited opportunities fortransforming relationships with employees, suppliers, businesspartners, and other stakeholders.
Chapter 2: Your Company's Culture Is Determined by theContext You Create for It
With the right business context, sustainability is no longer amanagement concept or social philosophy, but a practical frameworkfor concerted action by everyone throughout the organization.
Chapter 3: The Soul of a Business Is Found in the Hearts ofIts People
Sustainable businesses must accomplish a transition from mereaccountability--doing what's expected--to broaderresponsibility for maximizing profits in a way that heals the earthand supports human rights.
Chapter 4: True Power Is Living What You Know
Integrity is the root of sustainability. At Fetzer Vineyards,this awareness has driven everything from waste reduction andenergy conservation to large-scale organic viticulture, workerhousing programs, and "green" facility construction.
Chapter 5: You Can't Predict the Future, but You Can CreateIt
Fetzer creates its future from the future, by painting vividpictures of new possibilities and managing its business "backward"from those pictures rather than forward from a present that's tiedinexorably to the past.
Chapter 6: There Is a Way to Make an Idea's Time Come
Fetzer Vineyards has taken public stands on sustainablewinegrowing, vineyard development, and zero waste. These standshave already begun changing the context for the California wineindustry, by expanding people's understanding of what'spossible.
Afterword: Grapes Into Wine
Making great wine is hard work--even when you've beendoing it for decades. At the same time, growing premium wine grapeswithout synthetic chemicals is a choice that the entire industrycould easily make.
Fetzer History and Future Development.
A Fetzer Vineyards Time Line Follow the company'sprogress from a small family operation to one of America's largestpremium wine producers.
Fetzer Environmental Record Fetzer's efforts on behalf ofthe environment have been recognized locally, statewide,nationally, and internationally.
The Future of Fetzer: A Vision of 2005 How Fetzer hascreated the future from the future.
Resources.
Index.
List of Illustrations.

Über Autor(innen)

Paul Dolan believes that business leaders can help make a better world, and he sees Mendocino County, California, as fertile ground to grow this vision. As president of Fetzer Vineyards (1992-2004) where he also served as winemaker (1977-1992) and managing director for new products and strategic development with the wine group of Brown-Forman Corporation, he led a transformation that put the company at the forefront of organic viticulture and sustainable business. With the creation of Mendocino Wine Company (MWC), a partnership of the Dolan and Thornhill families, leadership in sustainable winegrowing continues, cradled in the open, creative atmosphere of Mendocino County. A native Californian descended from three generations of distinguished winemakers, Dolan graduated from Santa Clara University with a degree in business and finance and holds a master's degree in enology from California State University, Fresno. Dolan serves on the boards of Wine Institute and Business for Social Responsibility, and is a founder of Wine Vision. He participated on President Clinton's Council on Sustainable Development, and chaired the California Sustainable Winegrowing Alliance Board. Dolan continues to advocate for sustainability and organic farming based on the simple premise that his natural view of our relationship with the world is not only the right view, but also delivers better products and healthier lives.