Doherty SuperBusiness

How I Started SuperJam from My Gran's Kitchen
1. Auflage 2011
ISBN: 978-0-85708-166-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, E-Book

"Fraser gives hope to anyone who ever dreamed of selling to a widermarket"
--Lorraine Kelly
"You have a great story to tell"
--Gordon Brown
"Fraser is an exciting young entrepreneur with an amazing story.His jams taste really fantastic too!"
--Duncan Bannatyne
At just 14 years old, Fraser Doherty was selling jars ofhomemade jam to his neighbours. A few years later, SuperJam wasflying off the shelves of the world's largest supermarketchains.
SuperBusiness tells how he transformed a hobby into amuch-loved brand, selling millions of jars along the way. Fraserexplains how he did it - from his own kitchen table, withouthuge investment - and how you too, can come up with a killeridea, build a brand, make money, and do good in your community.
Those crazy business ideas really can grow into somethingamazing and life changing. If this story doesn't inspire you tostart your adventure, nothing will.

Autoren/Hrsg.

Doherty, Fraser

Inhaltsverzeichnis

About the 'Jam Boy'.
Acknowledgements.
My Adventures in Jam.
1 Why Start a Business?
2 Eureka! Super Idea.
3 Finding Support.
4 Researching and Pitching Your Idea.
5 Launch!
6 Telling a Story.
7 Sell, Sell, Sell.
8 Love Your Customers.
9 Do Good.
10 Building a Team.
11 Diversify and Grow.
A Handful of Places to Go for Inspiration.
Index.

Über Autor(innen)

Fraser Doherty, named one of the '30 under 30' entrepreneurs in the world by Inc Magazine, is one of the UK's most successful young entrepreneurs. His company, SuperJam, started as a hobby in his Gran's tiny kitchen in Scotland and has grown to become an ionic brand and a phenomenally successful company. Fraser has also established a charity, The SuperJame Tea Parties, for elderly people who live alone or in care.