Strategic Management

Issues and Cases
2. Revised Auflage 2004
ISBN: 978-1-4051-1181-2
Verlag: Wiley

Buch, Englisch, 264 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 462 g

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.

- New edition of a highly popular introduction to strategic management.

- Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.

- Revised to take account of the latest development in the field.

- Now features twelve new cases.

- Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the ‘new economy’.

- Includes a new concluding chapter looking at present and future issues in strategic management.

- Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

Autoren/Hrsg.

Dobson, Paul W

Starkey, Ken

Richards, John

Inhaltsverzeichnis

1. What Is Strategic Management.

2. Situational Analysis: The Firm & Its Environment.

3. Strategic Choice.

4. The Resource-Based View Of The Firm.

5. Organization & Strategy.

6. The Management Of Strategic Change.

7. Present & Future Issues In Strategic Management.

Über Autor(innen)

Paul Dobson is Professor of Retail Strategy and Industrial Organization at Loughborough University Business School.

Ken Starkey is Professor of Srategic Management and Organizational Analysis at the University of Nottingham Business School.

John Richards is Special Professor in charge of the MBA programmes at the University of Nottingham Business School.