Dixon Social Media for School Leaders

A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools
1. Auflage 2012
ISBN: 978-1-118-38885-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

How to create an effective social media strategy for a school ordistrict
School leaders may be familiar with social media in their ownlives, but many still need help in effectively using social mediain their professional practice. In this book, Brian Dixon, anexpert in social media in education, offers detailed descriptionsof the best online tools available today and provides step-by-stepinstructions for using them to move a school community fromawareness to advocacy and from feedback to collaboration.
* Offers school leaders everything they need to implement socialmedia throughout their campus and their communities
* Contains expert advice for creating a sustainable socialengagement strategy
* Features screenshots and examples from schools and individualswho are using social media to the best effect
This important resource can help savvy school leaders shifttheir leadership strategy from communicating to connecting.

Autoren/Hrsg.

Dixon, Brian

Inhaltsverzeichnis

Preface vii
Introduction 1
1 eNewsletters 9
2 Facebook 19
3 Twitter 39
4 School Website 51
5 Ning 67
6 YouTube 81
7 Online Surveys 95
8 E-Mail 107
9 Classroom Portals 123
10 Student Portfolios 135
11 School Leader's Blog 145
12 Mobile Devices 165
13 LinkedIn 187
14 Google+ 203
15 Your Online Presence 213
16 Social Media in Practice 223
17 Internet Safety 239
Acknowledgments 249
About the Author 251
Index 253

Über Autor(innen)

Dr. Brian J. Dixon has a doctoral degree in educational technology from San Diego State University and ten years of classroom experience in public, private, and charter schools. As the founding principal and executive director of the Mentorship Academy of Digital Arts, Dr. Dixon uses social media to keep his students, teachers, and school community engaged in the educational process. He blogs at brianjdixon.com.