DiMarco Digital Design for Print and Web

An Introduction to Theory, Principles, and Techniques
1. Auflage 2011
ISBN: 978-0-470-63919-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 352 Seiten, E-Book

The all-inclusive guide--from theory to practice--forprint and Web design
Any well-conceived print or Web design features the dynamicinterplay between visual artistry and technical skill. It becomesimportant, therefore, for the designer to cultivate an aestheticeye as well as develop a high degree of computer savvy.
By combining basic theory with hands-on technique, DigitalDesign for Print and Web takes the unique approach of unitingtwo subjects traditionally approached separately into one completevolume. As a result, you will gain a clearer understanding of theentire creative process, from project management to working withgraphics to designing for print and, ultimately, the Web. In thisbook, you'll find:
* Full-color text and illustrated, step-by-step instructionsupported by more than 75 video tutorials
* Coverage of professional software including the Adobe CreativeSuite
* A wide variety of inspirational images from well-knowndesigners
* Online full-length project assignments from entry level toadvanced
An ideal resource for design students or practitioners,Digital Design for Print and Web will show you to how tocreate more effectively and guide you on the path toward digitaldesign mastery.

Autoren/Hrsg.

DiMarco, John

Inhaltsverzeichnis

Preface.
Acknowledgments.
Part One Theory and Principles.
Chapter 1 Communication Goals.
Chapter Objectives.
What Is Graphic Communication?
Information.
What Is Information?
Principles and Goals: Design for Information.
Persuasion.
What Is Persuasion?
Principles and Goals: Design for Persuasion.
Education.
What Is Education?
Principles and Goals: Design for Education.
Entertainment.
What Is Entertainment?
Principles and Goals: Design for Entertainment.
References.
Notes.
Chapter 2 Design: Definition and Devices.
Chapter Objectives.
Design as a Problem-Solving Tool.
What Is Design?
Design Devices.
Space, Format, and Structure.
References.
Chapter 3 Design: Elements and Principles.
Chapter Objectives.
The Visual Pieces.
Line.
Shape.
Texture.
Value.
Color.
Type and Typography.
Design Principles.
Evaluating and Critiquing Your Work.
References.
Chapter 4 Conceptualization and Planning.
Chapter Objectives.
Inspiration.
Seven-Step Design Process.
Identify.
Research.
Target.
Conceptualize.
Create.
Revise.
Evaluate.
Digital Design Project Types.
Possibilities.
Annual Reports and Business Reports.
Announcements, Invitations, and Postcards.
Advertising.
Books.
Brochures and Collateral.
Calendars.
Catalogs.
Direct Mail and Direct Response.
Environmental Graphics.
Internet Design.
Letterhead and Stationery (Corporate Identity).
Logos.
Newsletters.
Packaging.
POP, Signs, and Billboards.
Posters.
Publication Design.
References.
Part Two Techniques.
Chapter 5 Raster Graphics.
Chapter Objectives.
Digital Imaging and Raster Graphics.
Raster Graphics for Print and Web.
Raster Graphics Techniques.
Document Setup.
Layers and Compositing.
Selections.
Masks.
Color.
Shape Basics.
Retouching Basics.
Type in Digital Imaging Applications.
Bitmap Filters.
Layer Effects.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 6 Vector Graphics.
Chapter Objectives.
Digital Illustration and Vector Graphics.
Vector Graphics for Print and Web.
Vector Graphics Techniques.
Document Setup.
Layers and Templates.
Color.
Shapes and Paths.
Typography.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 7 Digital Page Layout for Print.
Chapter Objectives.
Page Layout Techniques.
Document Setup.
Using Color.
Text and Typography.
Working with Images.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 8 Web Site Design and Development.
Chapter Objectives.
Creating a Web Site.
The Design and Development Process.
Web Design and Development Techniques.
Web Design and Graphics Techniques.
Web Development Techniques.
Behaviors.
Uploading Files to the Internet.
Design Assignment.
Online Movie Lessons.
Bibliography.
Figure Credits.
Index.
Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.

Über Autor(innen)

JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.