Buch, Englisch, 125 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 389 g
Reihe: The M.A.K. Halliday Library Functional Linguistics Series
Buch, Englisch, 125 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 389 g
Reihe: The M.A.K. Halliday Library Functional Linguistics Series
ISBN: 978-981-13-8156-0
Verlag: Springer Nature Singapore
Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes themexcellent “targeters.”
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
- Geisteswissenschaften Sprachwissenschaft Angewandte Sprachwissenschaft
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion
- Geisteswissenschaften Sprachwissenschaft Textlinguistik, Diskursanalyse, Stilistik
Weitere Infos & Material
Editors’ Preface: Specialized Discourses and their Readerships: A Historical Sketch and an Introduction to the Papers.- Chapter 1: The Scientific Research Article Publication Process as a Macro-Genre: Outlining the Parameters of Successful and Unsuccessful Communication between the Writers and the Gatekeeping Readers.- Chapter 2: “Logically, We Quite Agree with the IARC”: Negotiating Interpersonal Meaning in a Corpus of Scientific Texts.- Chapter 3: Recognising Voices: The ‘Voice-holder’ Aspect of ENGAGEMENt in Experts’ Tweets on the Fukushima Nuclear Crisis.- Chapter 4: From Academic Discourse to the Construal of Scientific Cognition and Knowledge Structures.- Chapter 5: Motion and Locution: A Pragma-scientific Study of Wole Soyinka’s Death and the King’s Horseman and Keye Abiona’s Even Kins are Guilty.- Chapter 6: “Tetanus? Who Cares about Tetanus?”: Audience Engagement and Co-participation in Medical Blogs.