Smart Retailing

Technologies and Strategies
1. Auflage 2019
ISBN: 978-3-030-12607-0
Verlag: Springer International Publishing

Buch, Englisch, 109 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 293 g

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Zielgruppe

Research

Autoren/Hrsg.

Dennis, Charles

Pantano, Eleonora

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Binnenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

1. Introduction.- 2. Technological Background.- 3. Retail As an Innovative Sector.- 4. A Smart Retailing Model.- 5. Luxury Retailing As a Smart (Sub)Sector.- 6. Towards a Smart Store.- 7. Towards the Future.- 8. The Case of Tommy Hilfiger.- 9. Conclusion.

Über Autor(innen)

Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK.

Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.