Denning The Secret Language of Leadership

How Leaders Inspire Action Through Narrative
1. Auflage 2011
ISBN: 978-1-118-04737-8
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 304 Seiten, E-Book

Reihe: J-B US non-Franchise Leadership

The book introduces the concept of narrative intelligence--an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.

Autoren/Hrsg.

Denning, Stephen

Inhaltsverzeichnis

Preface: My Leadership Journey.
Part One: What Is Transformational Leadership?
Introduction: Ten Mistakes Transformational Leaders Make.
1 The Secret Language of Leadership.
Part Two: The Language of Leadership: Key Enablers.
2 Articulating a Clear, Inspiring Goal.
3 The Leader's Own Story: Committing to the Goal.
4 Mastering the Audience's Story.
5 Cultivating Narrative Intelligence.
6 Telling Truthful Stories.
7 Leadership Presence: The Body Language of Leadership.
Part Three: The Language of Leadership: Key Steps.
8 Getting People's Attention.
9 Stimulating Desire.
10 Reinforcing with Reasons.
11 Continuing the Conversation.
12 Epilogue.
Appendix 1: Presentation to the Change Management Committee ofthe World Bank: April 1996.
Appendix 2: Templates and Exercises.
Appendix 3:What's Your Narrative Intelligence?
Notes.
Acknowledgments.
About the Author.
Index.

Über Autor(innen)

The Author
Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.