Davis Future Ready

A Changemaker's Guide to the Exponential Revolution
1. Auflage 2020
ISBN: 978-1-5445-0756-9
Verlag: Lioncrest Publishing
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 200 Seiten

Every day, legacy business models and traditional best practices are transforming around us, driven by technologies like AI, blockchain, 5G, and quantum computing that are radically altering our future vision. As a leader and innovator, you're facing an accelerating pace of change that makes it more difficult than ever to navigate the murky future ahead. You need to cut through the noise and hype, but without a playbook to guide you, it's difficult to know where to start. In Future Ready, Nick Davis shares the actual frameworks Singularity University uses with clients, along with case studies detailing how those enterprises have applied these strategies to leap ahead and stay there. More than half of the Fortune 500 have chosen Singularity University to develop their future vision and strategies. SU has developed a full range of tools, programs, and methodologies to help leaders and decision-makers build future-ready organizations. With this book, you will learn how to create your organization's future exponential vision and strategy, develop the leaders of tomorrow, and build future customer value using cutting-edge technologies.

Autoren/Hrsg.

Davis, Nick

Leseproben

Chapter 1
1. A Shift in History
“What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have to lean into that and figure out what to do because complaining isn’t a strategy.” —Jeff Bezos Humans tend to overestimate what we can achieve in the short term, but vastly underestimate what we can achieve in the long term. We’re geared to think incrementally, not exponentially. In the Information Age, many technologies are growing exponentially, meaning that each advancement multiplies the capabilities of the ones that came before. New technologies can exponentially increase capacity or speed, or decrease in price—not just incrementally, but by leaps and bounds. Exponential growth is both deceptive and astonishing, as the doubling of small numbers inevitably leads to numbers that outpace our brain’s intuitive grasp. Consider how our brain understands distance in incremental steps. If you were to take thirty steps across a field, it would be easy for your brain to gauge the distance you crossed. But what if each of those steps was exponential—if the distance you traveled with each step doubled every time? How far would you go? Our brains have a difficult time understanding the magnitude of that trip. It’s more than 1 billion meters, or roughly twenty-six times around the Earth! This gap between incremental and exponential is at the heart of why the future is so uncertain and the current pace of change is so surprising. For enterprise organizations, the exponential growth of technology is both scary and deceptive because it accelerates so quickly. The first steps of adopting new technology may seem like slow and disappointing progress. Then, as new capabilities emerge and new platforms enter the market, suddenly the technology accelerates into exponential growth. Genetic mapping is a great example of exponential growth in the price-performance ratio. It took fifteen years and nearly $3 billion to map the human genome for the first time. The first map was completed in 2003, and for years, there was very little drop in the cost of genome mapping. As we approach 2020, you can order a 23andMe kit online and map your genome for around $100. That drop from $3 billion to $100 in just sixteen years represents a crazy amount of exponential growth in price-performance. SU Faculty member Raymond McCauley predicts that within a few years, genetic mapping will be as fast and simple as flushing our toilets. We’ll be able to continually monitor our health and well-being at the low cost of a flush! Nations and governments will be able to use genetic testing to track epidemics and public disease risk. In the next exponential step for healthcare, CRISPR technology will revolutionize how we treat disease. CRISPR allows researchers to cut and splice genetic code—a capability that can be used to fight cancer, treat genetic diseases like sickle cell, and protect against conditions like HIV that damage the immune system.8 With the ever-expanding capabilities of this technology, it’s very difficult to predict how the healthcare industry will evolve in the years ahead. Exponential technologies are already transforming the global healthcare industry, but their truly massive potential remains to be seen. With rapidly advancing technology, huge shifts like those in healthcare are now possible in all sectors. But technology alone won’t get us there—we need organizations of all types to “do the right thing” with these advancements to create value for the greater good, not just the bottom line. The growth of genetic mapping is largely due to startups like 23andMe, Viome, and Human Longevity, Inc. that have built these technologies into their successful business models. As businesses succeed in leveraging exponential technologies, they create unprecedented value and unlock the potential to move beyond profits and benefit the entire world. The Evolution of Organizations
The exponential nature of technology is completely shaking up how organizations must operate to move into the future. Many large organizations were built on operational systems that originated in the Industrial Revolution and are still in use today. And yet, with the rise of digital platforms, the way organizations create and deliver value has fundamentally changed. Traditional operations have served organizations well for the past one hundred years, but organizations that continue to rely on outdated operations and technology may not survive the next decade. The old way of building a value chain was to create a product and identify the channels that enable you to distribute that product to consumers—a classic “pipe” business. If you manufacture beverages, your goal is to get them on the shelf at Walmart so customers can purchase them. The value chain is straightforward and linear. It’s similarly straightforward in a service business in which you provide a service directly to a customer. Pipe and service businesses may not have to rebuild their core structures from the ground up yet—if their products and services remain relevant to their customers—but exponential technologies already are impacting every part of their businesses. The digitization of every organization is allowing us to imagine new ways to create and capture value. Enter Platform Business Models
With platform business models made possible by emerging technologies, your organization can consider a new kind of value creation system. Instead of pushing a product in one direction to a buyer, you create a marketplace—a platform—for users to connect in a value exchange. Airbnb is a great example of a digital platform that has successfully transformed an industry and enabled the creation of ancillary businesses that connect to its platform. A homeowner with an unused room can post it on Airbnb and connect with a guest in need of a room. Airbnb doesn’t need to own the room to create value for both the homeowner and the guest, but its platform enables the transaction. Platforms can grow whole networks and communities around a system. Ultimately, the goal is to grow the system so large—with so many users participating in value exchanges together—that these users have no reason to switch to a competing platform. This model, in which increasing the number of users or participants increases overall value, is called the network effect, and it applies to all social networks and the internet as a whole—in fact, every platform business. Connecting to the Larger Ecosystem
Platforms allow us to connect to larger ecosystems of buyers, sellers, and resources. It’s now possible to draw on a worldwide, diverse ecosystem of people to solve global problems. SU has a vibrant and passionate ecosystem, and we bring partners and collaborators together to solve what we call Global Grand Challenges (GGCs). We empower members of our ecosystem, our global community, to activate themselves and work together on the world’s toughest problems, including: Energy: ample, accessible and sustainable energy for the needs of humanity Environment: sustainable and equitable stewardship of Earth’s ecosystems for optimal functioning both globally and locally Food: consumption of sufficient, safe, and nutritious food to maintain healthy and active lives for all people at all times Shelter: secure, safe, and sustainable shelter for residence, recreation, and industry for all people at all times Space: safe and equitable use, and stewardship of, space resources and technologies for the benefit of humanity and our future as a multi-planetary species Water: ample and safe water for consumption, sanitation, industry, and recreation for all people at all times Disaster Resilience: effective and efficient disaster risk reduction, emergency response, and rehabilitation that saves lives and livelihoods, minimizes economic loss, and builds resilience both globally and locally Governance: equitable participation of all people in formal and societal governance that is in accordance with principles of justice and individual rights, free from discrimination and identity-based prejudices, and able to meet the needs of an exponentially changing world Health: optimal physical and mental health, including access to cost-effective prevention, early diagnosis, and personalized therapy for individuals and communities Learning: access to information and experiences that build knowledge and skills for all people at all stages of their lives for personal fulfillment and benefit to society Prosperity: equitable access to economic and other opportunities for self-fulfillment where all people are free from poverty and able to thrive Security: safety of all people from physical and psychological harm, including in virtual worlds; and protection of physical, financial, digital systems The GGC lesson for platform organizations is that the more you can grow and engage your community, build an ecosystem around them, and let them...