Entrepreneurship, Business and Economics - Vol. 1

Proceedings of the 15th Eurasia Business and Economics Society Conference
Softcover Nachdruck of the original 1. Auflage 2016
ISBN: 978-3-319-80173-5
Verlag: Springer International Publishing

Buch, Englisch, Band 3/1, 588 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 9007 g

Reihe: Eurasian Studies in Business and Economics

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7 Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

Zielgruppe

Research

Autoren/Hrsg.

Danis, Hakan

Bilgin, Mehmet Huseyin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.