Advances in Digital Marketing and eCommerce

First International Conference, 2020
1. Auflage 2020
ISBN: 978-3-030-47594-9
Verlag: Springer International Publishing

Buch, Englisch, 220 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 359 g

Reihe: Springer Proceedings in Business and Economics

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Zielgruppe

Research

Autoren/Hrsg.

D'Alessandro, Steven

Martínez-López, Francisco J.

Fachgebiete

• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Über Autor(innen)

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.