Buch, Englisch, 330 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 672 g
Theory, experiments and cases
Buch, Englisch, 330 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 672 g
Reihe: Routledge Studies in Global Competition
ISBN: 978-0-415-43898-8
Verlag: Routledge
This volume presents three key distinctive features:
- it is the first attempt that delves systematically and rigorously into coopetition strategy and coopetitive behaviour;
- it clearly elucidates the contribution of coopetition to the advancement of strategic management and managerial practice;
- it is the outcome of the collective brains of several scholars, with diverse geographical roots and backgrounds, who cultivate original research on co-opetition strategy from a variety of perspectives (economic, managerial, political) and multiple methods (theory building, game-theoretical, experimental and inductive case-based inquiries).
Looking into this volume, the reader will realize that, while the topic is at the beginning of its lifecycle, coopetition strategy has touched an important crossroads which solicits a more comprehensive and systematic assessment. If mindfully formulated and implemented, this hybrid strategic option is able to increase returns and generate value for shareholders, entrepreneurs, managers and coopetitors.
Autoren/Hrsg.
Weitere Infos & Material
Introduction Part 1: Coopetition Strategy: Conceptual Development Part 2: Coopetition Strategy: Case-Based Inquiry Part 3: Coopetition Strategy: Experimental Evidence. Concluding Remarks