Crouch The Competitive Mind

Strategy for Winning in Business
1. Auflage 2008
ISBN: 978-0-470-74022-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

This is a guide to the principles of competitive business strategy.The book draws, chapter by chapter, on illustrative instances andexamples involving vigorous competition between determined rivalsin business. It offers helpful ideas for devising ways to prevailin confrontation with business competitors. Based on the course oncompetitive strategy taught by the author over the past ten yearsto executives and undergraduates, the book provides athought-provoking complement to standard textbooks. Each chapteraddresses a key strategic principle, richly illustrated withtopical business examples, and followed by student questions at theend of the chapter.
Most contemporary accounts of strategic thinking concentrate onpreserving a business in steady state through thinking abouteconomics, markets and business development, rather than dealingdirectly with psychological confrontation between businessrivals.

Autoren/Hrsg.

Crouch, Andrew

Inhaltsverzeichnis

Acknowledgements.
1 Introduction.
Heritage.
Contemporary perspectives.
Classic perspectives.
Delineation of strategy.
Primary concepts.
Levels of direction.
Principles.
2 Competition.
Strategic threshold.
Dynamics of harmony.
Dynamics of confrontation.
Threshold of confrontation.
Competition.
Competition and games.
Purpose.
Competitive context.
Competitive intelligence.
Appendix 2: The practice of competitive intelligence.
3 Assessment.
Strategic assessment.
Design.
Strategic appraisal.
Strategic issues.
Alternative courses of action.
Evaluation.
Contemporary criteria.
Classic criteria.
Appendix 3: The look of a Strategic Assessment..
4 Integrity.
Initiative.
Creating momentum.
Flexibility.
Adapting to circumstances.
Balance.
Maintaining stability.
5 Security.
Time.
Impressions of time.
Deception.
Impressions of reality.
Power.
Impressions of dependence.
6 Feasibility.
Capability proposition.
Assets.
Resource-based view.
Maintenance of wherewithal.
Ability.
Core competencies.
Capacity to transform.
Alliances.
Strategic satellites.
7 Morality.
8 Conclusion.
Alexander's strategy.
Policy objectives.
Strategic thresholds.
Principles of strategy.
Finally . . . .
Endnotes.
Index.